Introduction
The First Webtoon/Fiction Platform Operator Listed on KOSDAQ
Launched in 2003, MrBlue is a platform for webtoons, comics and fiction with more than 4.5 million members. The company is dedicated enhancing the platform quality by building a consistent operating system from content production to distribution and service.
MrBlue produces its own comic content in Myanmar and Indonesia and is also actively running B2B operations by distributing content from 23 CPs including Naver and Kakao. In the B2C sector, a wealth of content is being provided, as the largest comic copyright holder in the industry.
In 2015, it became the first content platform operator to be listed on the KOSDAQ. In 2017, it was awarded the 1 Million Dollar Export Tower on Trade Day in recognition of supplying content to overseas markets via Kuaikan, the largest webcomic platform in China, as well as Tencent Dongman. Without falling complacent, the company has been striving toward even greater growth and development through various content businesses by expanding into the field of game development.
Background
Seeking Measures to Provide Stable Content Services Based on User Patterns
MrBlue noticed that its members mainly used its platform at certain times of the day such as during lunch and commuting hours. This is why they saw either a sharp increase or decrease in the number of users during certain times of the day. The number of users surged whenever a special event was held or new works were launched. In consideration of these user patterns, MrBlue wanted to find a way to provide large amounts of content with high reliability at all times.
What did KINX do?
Proposal of a CDN for Fast Image Loading and Fast Synchronization
As a solution, we proposed the web and image/file transfer service provided through CDN. This was because by storing the vast amount of content from their origin server on an edge server would enable fast content loading and synchronization and constant network quality even in times of increased traffic. In addition, we determined that user satisfaction could be greatly improved by speeding up the web response through compression and optimization of texts and images.
Effect
Enhanced Reliability of the Content Service and Reduction of Operating Costs
With the adoption of KINX’s CDN service, MrBlue is now able to provide its content service seamlessly, even during special promotions or peak time.. Not only that, by promptly syncing new content and modifying existing content, it has the efficiency of content management has improved while reducing the workload and operating costs.
